Rugged is a fabricated shampoo brand for Sierra Nevada. This project was for the CMYK Designathon, a UC Berkeley design competition hosted by Innovative Design. To visualize our team's brand concept, I designed this logo that I pen-tooled in Illustrator.
Inside the logo, I incorporated nature's most literally "rugged" elements: mountains and rocks.
I wanted these elements to
Lastly, one of my team members created a product website for our shampoo that creates a call-to-action for interested customers.
After working for about 3 hours, all of the teams pitched their projects in front of a judge panel of professional designers. Our team ended up with
1. Design for someone other than yourself.
2. Be ready to back up your design decisions.